Nora Welch

Nora Welch

Senior Leadership Development Associate

A Western Colorado native, Nora Welch has worked in both the small-business and nonprofit arenas, from direct service provision to program coordination. Informed by the variety of her experiences, Nora’s ability to understand and diplomatically relay a variety of perspectives is a proven asset across diverse groups and situations. An intuitive listener and advocate for “seeing people as people,” she loves to find custom-fit solutions that truly address and reflect the needs of her clients and the greater community.

It is no surprise, then, that in addition to facilitation and planning projects, she gravitates toward our staff development and recruitment services. Leading that charge at JVA, Nora develops training curricula using contemporary adult learning models and conducts a spectrum of search services. She has a knack for finding that perfect new team member through crafting a compelling job description (attracting the right people), interviewing candidates with behavior-based methodology (moving from right people to right person), and on-boarding the best fit (starting off on the right foot.)

What’s more? Nora has the magic touch for making everything look beautiful. As our resident graphic designer, she creates stunning visuals for all of our products—from simple reports to complex case statements, and everything in between.


JVA Experience

With myriad “tools in her toolbox,” Nora tends to be a go-to staff member for many of JVA’s projects across our expertise areas. Here are a few highlights of her recent work:

Early Childhood Partnership of Adams County | Stories of Impact Collateral Materials

As design consultant, Nora synthesized the findings of JVA team-conducted one-on-one interviews and focus groups into a print and online marketing piece designed to engage readership and share the real, human impact of the Early Childhood Partnership of Adams County’s work.

Stout Street Foundation | Capital Campaign Case for Support

Nora created a marketing collateral piece for distribution to potential donors that shared program information and impressed upon them the importance of supporting the Cooking Up Hope campaign for renovation of the addiction recovery center’s kitchen.

Warren Village | Comprehensive Organizational Assessment

As part of a larger feasibility study for program expansion, Nora conducted the COA portion for Warren Village to help identify areas of organizational strength, pressing needs and potential growth. To that end, and through an in-depth review of practices, policies and procedures, Nora created an extensive report of areas for focus and recommendations for top-priority next steps.

Multiple Organizations | Key Informant Interviews

JVA was contracted to conduct multiple community needs assessments as part of the Community Services Block Grant (CSBG) program. Helping to inform this work, Nora completed over 20 individual interviews with community stakeholders (“key informants”) to learn about their direct experiences with, perceptions of and suggestions for programming moving forward. The collection of these, along with focus groups and community surveys, helped to illuminate a recommended direction for future funding use.

Localworks | Executive Search

A dynamic nonprofit that seeks to advance Wheat Ridge as a vibrant and sustainable community, Localworks hired JVA to help with the search process for its new executive director. Working collaboratively with board members, Nora created the position description, recruitment plan, application screening matrix and interview questions, and shared key considerations and insights along the way.


Nora has a bachelor’s degree in history from Occidental College. Her focus was on Eastern European studies, as well as women’s and gender studies. She has continued studies at Colorado Mesa University in marketing, communications, business and public relations. Nora has also participated in numerous personal and professional development courses.

Community Involvement

Nora is board president for Foster Alumni Mentors (FAM) and a board member for Kids Aid, The Backpack Program. She is also a current member of The Giving Club and has served as a member of the allocations review committee for the United Way of Mesa County.

Fun Fact

A nod to her musically inclined nature, Nora performed (in awe) with the Occidental College Glee Club at Sunday Mass in the Czech Republic’s National Cathedral in Prague. She also is excited to have recently earned her RYT200 yoga instructor certification!


Nora is a JVA trainer for Strengths-Based Leadership.

Read Blogs by Nora