By Scot Kersgaard, JVA Consulting
When leading marketing trainings at JVA, I always ask members of the class how many of them work for an organization that has someone whose sole responsibility is marketing, communications, public relations, media relations etc. Rarely does anyone raise a hand. At small or new nonprofits, these tasks inevitably fall to the executive director.
I don’t want to say that the smart ones realize marketing and communications are among their most important tasks because the list of important jobs on a new executive director’s plate is large and ever expanding.
But, fail to communicate well about your organization to funders, to your community, to your board, to your staff and volunteers, to public or political officials, to the media or public, and you will probably struggle in every other area as well.
At our upcoming Executive Director Academy (EDA), February 23-27, we will dedicate time to communications and marketing.
You will learn:
- How and why to create a marketing/communications plan
- The importance of strong online communications
- How to talk to the media
- How to find and tell compelling stories
- How to write a press release
- How and why to collaborate with other organizations on communications
- How to create a strong brand
- How to reverse engineer all your communications so you can drive relentlessly toward your goals
- The how, what and why of elevator speeches
- The importance of mission, vision and values statements
In every EDA we also take into account your specific needs and concerns as a group, and cover the topics that matter most to you. The time will go fast. I can’t wait.
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