Nora Welch
Nora WelchDirector of Strategic Planning and Communications

Nora Welch

For more than a decade, Nora Welch has been helping people in the nonprofit sphere match intended outcomes with customized plans to achieve them. From supporting children and families through individual treatment planning to guiding multi-agency groups and boards through refinement of their programming, Nora understands what it takes to create effective and meaningful strategy.

With over 350 hours of group facilitation experience, Nora is skilled at creating a warm and welcoming environment that supports open, honest and inspired dialogue, while also providing a framework that guides conversations about both the big picture and the necessary details. A servant leader at heart, trained in goal-setting practices, she knows how to engage all stakeholders—and believes deeply in all voices having a “seat at the table”—in mapping a clear path forward.

At JVA, Nora has led and contributed to a range of planning, facilitation and evaluation services including strategic planning, community and organizational assessment, program and policy research, landscape analysis, focus groups and key informant interviews. Rounding out Nora’s cornucopia of skills, she also is JVA’s point person for search services and graphic communications.

JVA Experience

With myriad “tools in her toolbox,” Nora tends to be a go-to staff member for many of JVA’s projects across our expertise areas. Here are a few highlights of her recent work:

Mesa County Partnership for Children and Families | Strategic Planning

Nora facilitated a series of one-on-one interviews, focus groups and a full-day board retreat to gather feedback about Mesa County Partnership for Children and Families’ strengths, opportunities for growth and desires for strategic direction. Information from these efforts was used, along with guidance to ensure compliance with program directives and funding requirements, to create a three-year strategic plan.

Early Childhood Partnership of Adams County | Stories of Impact Collateral Materials

Based on information from JVA one-on-one interviews and focus groups, Nora helped to synthesize information into a print and online marketing piece designed to engage readership and share the real, human impact of the Early Childhood Partnership of Adams County (ECPAC). For another project for ECPAC, Nora reviewed literature and conducted models research on best practices for advocating for early-childhood-related services and organizations, to inform local strategies.

Localworks | Executive Search

A dynamic nonprofit that seeks to advance Wheat Ridge as a vibrant and sustainable community, Localworks hired JVA to help with the search process for its new executive director. Working collaboratively with board members, Nora created the position description, recruitment plan, application screening matrix and interview questions, and shared key considerations and insights along the way.

Warren Village | Comprehensive Organizational Assessment

Using JVA’s proprietary tool, the Comprehensive Organizational Assessment (COA), Nora identified areas of capacity building as part of a feasibility study for a capital project. As part of the process, she engaged executive directors, staff, volunteers and board members in a series of one-on-one interviews to gather information and to elicit feedback about organization strengths and challenges. To make this information digestible and useable, she synthesized data and developed a report highlighting top areas for focus and recommendations for next steps.

Multiple Organizations | Key Informant Interviews

JVA was contracted to conduct multiple community needs assessments as part of the Community Services Block Grant (CSBG) program. Helping to inform this work, Nora completed over 20 individual interviews with community stakeholders (“key informants”) to learn about their direct experiences with, perceptions of, and suggestions for programming. This data, along with information from focus groups and community surveys, helped to illuminate a recommended direction for future funding use.

Report Design

Nora has designed clever, eye-catching annual reports for JVA and several partners. Below are some examples:


Nora has a bachelor’s degree in history from Occidental College. Her focus was on Eastern European studies, as well as women’s and gender studies. She has continued studies at Colorado Mesa University in marketing, communications, business and public relations. Nora has also participated in numerous personal and professional development courses.

Fun Fact

Having recently earned her RYT200 yoga instructor certification, Nora is thrilled to be leading students through carefully curated flow routines (and playlists) incorporating a blend of physicality, play and philosophy.


Nora is a JVA trainer for Strengths-Based Leadership.

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