Rolfe Larson

Rolfe Larson

Senior Consultant of Social Enterprise and Business Planning

Rolfe Larson has 25 years of experience as a social enterprise manager, author and consultant. His passion is working with mission-driven organizations to expand their reach and impact by successfully bringing products and services to the marketplace. He has been involved in the research, development and implementation of dozens of market and feasibility studies, as well as strategic, business and marketing plans. Rolfe is the author of Venture Forth!, recognized nationally as the premier business planning guide for social enterprises.Venture Forth! is used in a number of university business classes as a textbook for learning social enterprise business strategies. His prior positions include senior management for American Public Media/Minnesota Public Radio, advisor to Public Media Company, and business school marketing professor for the University of St. Thomas in Minneapolis.

JVA Experience

Rolfe’s recent clients include Naropa University, Denver Children’s Museum, Greyston Bakery and the National Western Stock Show. The business plans that came out of these projects have been used extensively by each organization to develop new products and services to expand their impact and financial sustainability. Rolfe has helped dozens of organizations find their path to entrepreneurial and impact success.




Rolfe has an MBA from the Yale School of Management; his undergraduate education was at Swarthmore College.

Community Involvement

Rolfe, his wife, Peg Logan, and their child, Luz, are active members of Montview Boulevard Presbyterian Church in the Park Hill neighborhood in Denver. Rolfe and Peg are also active in their daughter’s school, Denver Academy.

Fun Fact

Rolfe loves paddling pretty much any boat that floats (and some that don’t) and skiing any ski that slides on snow. He has found some of his consulting work to be weirdly similar to that.


Rolfe provides training in the following areas: