Colorado Department of Public Health and Environment Women’s Wellness Connection  Media and Marketing Study: Report of Findings

The Colorado Department of Public Health and Environment (CDPHE) contracted with JVA Consulting, LLC to conduct formative research on marketing tools and marketing outlets among women eligible for the Women’s Wellness Connection (WWC) program. While there are several working definitions of formative research that exists in the literature, JVA opted to use the definition provided by CDPHE. This definition focuses research on the behaviors of the target population in order to improve ongoing programs. This particular study for CDPHE concentrated on women eligible for WWC screenings and the medical provider and coordinator who serve them. The purpose of the assessment is to enhance current and future WWC marketing materials through community-focused formative research.

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