Genentech: Independent Medical Education
The purpose of this program is to support the advancement of medicine and health care by improving the knowledge of the medical community. Projects are generally defined as education for health care professionals (HCPs) provided by an independent educational provider, such as a community hospital, academic center, society/association, or a medical education and communication company.
Projects must identify unmet educational needs of a target audience and demonstrate how the program will address the unmet educational needs, and encourage the improvement of medicine and health care. The selection of medium and format should be commensurate with the educational needs, the audience, learning preferences, geography, content, and other factors that contribute to educational effectiveness.