About aaron

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So far aaron has created 39 blog entries.

Media Relations: A Brief Guide to Crisis Communications

By Scot Kersgaard, JVA  If a crisis develops that causes the media to call, do not say something you will regret later. Do not speculate. If taken by surprise, take the reporter’s number and tell them you will call back by a specific time. Keep a list of all media calls, names, names of media [...]

2018-08-27T15:58:18-06:00February 23rd, 2015|Blog|0 Comments

Six things you will learn at Executive Director Academy

By Amber Alarid, [Joining Vision and Action] Being an executive director of a nonprofit is hard work. It doesn’t matter if the nonprofit has hundreds of employees and a budget in the millions, or if it is a brand new organization relying on volunteers for everything. Sure, the stresses are different, but there are many [...]

Media Relations: Press Releases that Get Results

By Scot Kersgaard, JVA  A well-written press release is a thing of beauty. There, I said it. To approach the writing of a press release in any other way is to shoot yourself and your organization in the foot. When you send a press release to the media, one of three things can happen. 1) [...]

2019-04-25T15:09:04-06:00January 26th, 2015|Blog|1 Comment

Media Relations: Minor Media = Big Results

By Scot Kersgaard, JVA When you are pitching stories to the media, unless you have an over-the-top story or you are an over-the-top pitchman/-woman you will hear “not interested” a lot more often than “That’s a great story; can we meet in 15 minutes?” How do you get reporters to move from not interested to [...]

2019-04-25T15:10:17-06:00January 19th, 2015|Blog|0 Comments

Media Relations: Pitch Your Story

By Scot Kersgaard, JVA Media relations is all about storytelling—except when it’s not. Last week, we wrote about finding a story good enough to pitch to the news media. This week, we ask the question: So, who are the media anyway? I have known nonprofit directors who had such good stories, and such a gift for [...]

2019-04-25T09:40:58-06:00January 12th, 2015|Blog|1 Comment