If you want to gather feedback from your organization’s members, board or donors, surveys may be the way to go. JVA’s evaluation team designs, implements and analyzes surveys for government agencies, cities, school districts, library districts, state and national membership organizations, health agencies and nonprofits of all kinds.
How it’s done
A survey is a primarily quantitative evaluation tool that collects data from a representative sample of the population being studied. JVA can create digital and paper surveys to reach different audiences, and we can combine the two as needed. We’ve created surveys for groups as small as a dozen (staff, boards of directors), for groups of thousands, and for every size group in between.
We know how to calculate the number of responses needed for an accurate depiction of the population being surveyed—and we have strategies for ensuring we collect that number of surveys. We can create pre- and post-program surveys that highlight changes in knowledge and attitudes that occur during the course of a program. And our expert evaluation team can measure the statistical significance of those changes.
What you can learn from a survey
Using surveys, organizations can learn:
- How members or clients view their work
- Whether paying members or clients feel they are getting their money’s worth
- The degree to which board members are on the same page
- What other programs or services a target population might value
- Whether donors are willing to support organizational expansion or a new program
- How to turn one-time donors into recurring donors
- Areas where an organization needs to improve
Our approach to membership investigation is flexible and customized to your specific needs. Here are a few of the issues we have recently helped organizations to address:
- Membership value and willingness to pay. This includes perceptions of value and usefulness of benefits received from an organization.
- Organizational commitment. These questions focus on behaviors such as renewal tendencies, long-term commitment to organization and engagement with organization beyond basic membership role.
- Membership culture. Our membership assessment can address the likelihood that members will promote the organization, and assess the degree to which members are “bought in” to the mission, vision and core values of the organization.
- Member perceptions. Questions in this category typically address members’ thoughts on internal happenings (e.g., member policy changes) and topical developments impacting the organization externally (e.g., a government policy shift influencing the profession that the organization represents).