GCPLD hired JVA Consulting, LLC (JVA) to conduct this review and develop a comprehensive marketing plan. To gather data for the plan, JVA reviewed Garfield County demographics to determine the size and key characteristics of various population segments. JVA also conducted user surveys both online and in person, and facilitated six community meetings to engage with users directly on the topic of community needs and interests, and how the library might address them. Finally, JVA evaluated GCPLD’s existing marketing materials and made recommendations for ways to improve and streamline those efforts. You are invited to read the results of JVA’s work, either the executive summary or the complete 104-page report, both located online at www.gcpld.org. Print copies of each are also available at your local branch library for your review.

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